Copy & Social Media

Pi School is an early-stage startup in the field of Artificial Intelligence. The company offers training in AI for selected students from all over the world who work on real projects for leading companies in the tech field.

I joined the team right after the opening of the School and developed all the communication and brand-building activities from zero.

Elaborated the copy for social media posts, website pages, programs, events, and other activities.

Managed all the social media accounts (Facebook, Instagram, Twitter, LinkedIn, Youtube), writing the content and creating the graphics.

Simabo is an animal defense NGO based on the island of São Vicente, in Cape Verde. It is the only association operating on the island, and the first opening a veterinary clinic and shelter in the country.

I volunteered onsite for over two months and collaborated on the development of digital communication before and after my volunteer abroad.

Website Translations and Copywriting:
Collaborated on the translation, copywriting and quality review of all the pages in Portuguese, from Italian.

Social Media:
Developed the annual communication strategy and communication guidelines for volunteers including points such the tone of voice, best practices, content strategy for each channel.

“Our Story” on Facebook

Campaign “Meet our Team”:
Took a portrait picture of all staff employees and wrote a short story for each of them, both in Portuguese and English.

Campaign “Dogs”:
Took a portrait pictures and used existing material to write a short description for the dogs of the shelter looking for adoption, in English.